Focus Testing

Our video game focus testing services give you full access to your most valuable asset – your demographic! Find out what they think ahead of your next big release!

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Overview

In the last number of years, developers and publishers are increasingly turning to reliable focus groups comprised of experienced gamers to provide detailed and relevant feedback on their next big games. Focus testing allows developers the opportunity to test their games with real-life, discerning gamers who have the knowledge of and experience in gaming to provide valuable, actionable feedback on how developers can improve their games and meet the challenges facing all titles throughout all stages of development.

Gamers know what they want out of the games they play. This means there is no better resource to tap during the games creation process than the exact core target demographic that will be playing it once it reaches the market. In other words, there is no more trustworthy a collaborator in perfecting your game than the very players it’s being made for.

Focus testing a game with your target audience doesn’t just provide critical feedback in advance of release but gives you a first-hand opportunity to organically determine how the audience will respond to on-screen feedback, to the control scheme, to the clarity of instructions, and whether or not puzzles and other challenges are fair or readily apparent. It is an invaluable insight into the thought processes of your players and how they react to your game not just as a creative endeavour but as an interactive, dynamic product.

With a cutting-edge approach to providing world-class focus testing services, MoGi Group’s creative testing teams bring a fresh perspective to each game they test. Each game is tested paying the strictest attention to a number of key factors: who the game is targeted at, cultural relevance and problem areas for global release, playability, coherence of plotlines and character arcs, and much more. Teams sizes and processes are fully scalable (including by speciality and expertise) and operate in over 25 languages, meaning we can lazer-focus our service to ensure your game receives the valued feedback it needs from your core demographic to hone it to perfection regardless of platform, genre, or language combination.

Testimonials

Armor Games
“We recently started working with MoGi to localize a few of our games and haven’t looked back since. Everyone we’ve worked with over there has been incredibly friendly, responsive, and truly a joy to... Read More
Armor Games
Armor Games
InnoGames
“Forge of Empires is an open-end, free-to-play simulation game, available in 24 different languages. Since it started its success story in 2012, we have been relying on MoGi for all our localizations. Our tasks... Read More
InnoGames
InnoGames
Team 17
“One of MoGi’s greatest qualities is the swiftness and flexibility of their team. They make sure they understand the texts you send to them by using query logs and deliver their translation to the... Read More
Team 17
Team 17
Telltale Games
“When I first came to Telltale I was charged with attempting to find a localization company that could help bring our stories to a broader global market for our English releases. Given that we... Read More
Telltale Games
Telltale Games
Tilting Point
“MoGi has always been a valued partner for Tilting Point. Their ability to scale with our demand and maintain their quality standards has allowed us to provide a top-quality experience to users around the... Read More
Tilting Point
Tilting Point
Webzen
“Here at Webzen Dublin we have had the pleasure to entrust MoGi with the localization for our flagship title, MU Legend. MoGi has shown great organisation and professionality, paired with incredible kindness and accessibility:... Read More
Webzen
Webzen

For more information on our focus testing services and how they can help you perfect your next big gaming project, contact our teams today!

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