When it comes to marketing your games, the best strategy is not always the biggest one but the smartest one. Video games marketing campaigns and placements are always most effective when they truly understand their audience: what they like, what they dislike, what they think and feel.
Community marketing at MoGi Group is about just that – knowing your audience and engaging them directly in a way that suits them best. Our community marketing teams understand that the most effective marketing activities are personal ones, and are well versed in event support and partner branding and handling. They also focus heavily on coordinating influencer marketing campaigns for your players – a rapidly growing tool in the marketing toolkit that harnesses the power of your biggest resource (your players!) to join in the branding and promotions process. This has been especially powerful in the world of gaming with so many online personalities and home-grown talent emerging.
Successful community marketing happens when developers and publishers understand their community. Our community marketing teams are experts in market research through engagement and interaction. They get to know not just the culture of the game but the culture of the community, leveraging personal research and qualitative data to create campaigns and projects that are tailored to your goals and objectives – whether they be boosting downloads, driving sales, or just showing the community you’re listening to what they have to say.
Our community marketing teams all have professional experience within the gaming industry and operate in over 44 international languages – giving developers the chance to tap into a whole range of global game communities and markets with the highest quality communications. At MoGi Group, our community marketing packages are designed hand-in-hand with developers and publishers according to their specific needs, meaning you get the right campaigns and activities for your game, every time!
For more information about our community marketing services, contact our experts at MoGi Group.
Kevin Zhang Phoenix, One Games