Community Marketing

When it comes to marketing your games, the best strategy is not always the biggest one but the smartest one.

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Overview

When it comes to marketing your games, the best strategy is not always the biggest one but the smartest one. Video games marketing campaigns and placements are always most effective when they truly understand their audience: what they like, what they dislike, what they think and feel.

Community marketing at MoGi Group is about just that – knowing your audience and engaging them directly in a way that suits them best. Our community marketing teams understand that the most effective marketing activities are personal ones, and are well versed in event support and partner branding and handling. They also focus heavily on coordinating influencer marketing campaigns for your players – a rapidly growing tool in the marketing toolkit that harnesses the power of your biggest resource (your players!) to join in the branding and promotions process. This has been especially powerful in the world of gaming with so many online personalities and home-grown talent emerging.

Successful community marketing happens when developers and publishers understand their community. Our community marketing teams are experts in market research through engagement and interaction. They get to know not just the culture of the game but the culture of the community, leveraging personal research and qualitative data to create campaigns and projects that are tailored to your goals and objectives – whether they be boosting downloads, driving sales, or just showing the community you’re listening to what they have to say.

Our community marketing teams all have professional experience within the gaming industry and operate in over 44 international languages – giving developers the chance to tap into a whole range of global game communities and markets with the highest quality communications. At MoGi Group, our community marketing packages are designed hand-in-hand with developers and publishers according to their specific needs, meaning you get the right campaigns and activities for your game, every time!

For more information about our community marketing services, contact our experts at MoGi Group.

Testimonials

R2Games
“It has been a pleasure to work with a professional, efficient, and friendly team like MoGi when handling challenging language pairs during the localization and QA of video games. No matter the target languages,... Read More
R2Games
R2Games
InnoGames
“Forge of Empires is an open-end, free-to-play simulation game, available in 24 different languages. Since it started its success story in 2012, we have been relying on MoGi for all our localizations. Our tasks... Read More
InnoGames
InnoGames
Phoenix One Games
“MoGi has been a great partner for us on localization for our game! They’ve been really great in accommodating rush orders and turning around projects quickly.”
Kevin Zhang Phoenix One Games
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Phoenix One Games
Phoenix One Games
Team 17
“One of MoGi’s greatest qualities is the swiftness and flexibility of their team. They make sure they understand the texts you send to them by using query logs and deliver their translation to the... Read More
Team 17
Team 17
Telltale Games
“When I first came to Telltale I was charged with attempting to find a localization company that could help bring our stories to a broader global market for our English releases. Given that we... Read More
Telltale Games
Telltale Games
Tilting Point
“MoGi has always been a valued partner for Tilting Point. Their ability to scale with our demand and maintain their quality standards has allowed us to provide a top-quality experience to users around the... Read More
Tilting Point
Tilting Point
Tripwire
“We’ve worked with MoGi on translation for a number of years – and a number of games. Apart from all the important business things like good pricing, responsiveness and so on, MoGi also understand... Read More
Tripwire
Tripwire
Webzen
“Here at Webzen Dublin we have had the pleasure to entrust MoGi with the localization for our flagship title, MU Legend. MoGi has shown great organisation and professionality, paired with incredible kindness and accessibility:... Read More
Webzen
Webzen
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