These days, one-sided presence alone online isn’t enough. For a game to really break through to the next level, developers and publishers need to implement engaging and active two-way strategies to reach players and get the message out. Community management is the most crucial step on the road to turning a game’s audience into a thriving, self-sustained community.
Players become a community when they are not only invested in the game but in the culture of the game and everything associated with it. Community management provides players with essential tools that allow them to interact and express themselves in a digital (and sometimes physical) environment – effectively encouraging players to become de facto brand ambassadors and increasing a game’s organic reach in a digital space.
Our teams are experts in creating engaging and topical campaigns, programs, and strategies that touch on all aspects of daily online community life. From carefully curated editorial and content creation (e.g. blog and forum posts, press releases and newsletters, game updates and special events, and competitions and quizzes) our mission is to encourage players to take part and join the digital conversation. As well as being able to provide content and interactions in over 50 international languages, our teams also provide detailed evaluation reports on key community sentiment, areas of growth and trends, and feedback points that can drive future game development for the better, as well as carefully monitoring forums and online groups to help guide and facilitate a positive narrative.
We’re all too aware that community management can be very time consuming and can often distract from the development process. We specialize in managing all aspects of online community activity efficiently and creatively. At MoGi Group, we exclusively work with qualified, native-speaking community managers, moderators, translators, and multilingual copywriters in order to ensure the highest quality engagement and interaction every time. All our community managers have professional experience in the gaming industry and are big game enthusiasts themselves. The flexibility of our community management team means we’re equipped to handle projects of any scale – from an hour a day to round-the-clock engagement.
For more information about our community management services, contact our experts at MoGi Group.
Kevin Zhang Phoenix, One Games